The Commercials: The Good, Bad And The Ugly
No commercial from the big game this year could match the bizarre spectacle of waiting 35 minutes for the power to come back on at the Superdome. Plus, the exciting 49ers comeback to make it an exciting game trumped the ads too. However, there were a few commercials that made an impression and they have people talking today.
#1.) Taco Bell’s “Viva Young” commercial was a favorite. It had the old people breaking out of a nursing home and partying all night and acting like young people. However, the music choice for the commercial was annoying.
#2.) The Oreo whisper commercial was great! It was about people getting into a huge brawl in the library, while whispering the whole time.
#3.) One of the ads that got everyone talking whether you loved it or hated it was the GoDaddy.com commercial where Bar Refaeli made out with a nerdy guy. It was a long make out scene with extreme close-ups and lots of uncomfortable audio.
#4.) Gildan’s ad pushed the edgy line when a guy woke up after a one-night stand with fuzzy handcuffs and tried to take his favorite t-shirt back off of a woman as he snuck out.
#5.) Anheuser-Busch wasn’t up to their normal lineup of great ads. Their ads for Budweiser Black Crown and Bud Light were incredibly forgettable. However, their annual Clydesdale ad was a great exercise in emotional manipulation. A man reuniting with the horse he raised?
#6.) Ram took a page out of Chrysler’s playbook. Like Chrysler’s “Made In Detroit” ads that got a ton of love, Ram took the serious route with Instagram-style images of America and farmers and Paul Harvey narrating the ad.
#7.) Tide’s commercial about a 49ers fan who gets a stain on his jersey that looks like Joe Montana was pretty funny. It told a full story with a beginning, middle, and end, which is pretty tough to do in a short Super Bowl commercial.
#8.) Even though this was sort of spoiled by being released online, the Mercedes ad featuring a guy almost selling his soul to Willem Dafoe to get a Benz and a date with Kate Upton was good.
#9.) Samsung hired Paul Rudd and Seth Rogen for an ad where they fight over who should get the gig. It wasn’t hilarious, but it was memorable.
#10.) Another favorite was the Audi ad, with the kid going solo to his prom in his dad’s Audi, then kissing the prom queen and getting a black eye by the prom king and speeding off.
#11.) The Dorito-eating goat was Dana’s favorite! A guy buys a pet goat that turns on him when he stops feeding it Doritos.
#1.) E*TRADE trotted out their stupid talking baby once again. Nothing like milking the dry cow over and over.
#2.) Pistachios pulled out PSY for a “Gangnam Style” parody ad. In this era, fads don’t last that long. “Gangnam Style” already passed through its “parodies are funny” window. Now it’s just old news and the ad was lame.
#3.) Are you a sucker for Blackstreet’s “No Diggity”? What if it’s a smooth cover, by an animated fish? That was the ad for Beck’s Sapphire beer.
#4.) Calvin Klein decided to have a generic, artistically-lit German male model gyrate around in underwear for 30 seconds. Nothing like knowing your target male audience, not to mention the kids that were watching.
#5.) Kia ran an ad that featured an attractive female robot beating on a guy for touching a Kia. Come on, Kia.
#6.) A lot of ads started strong, like the Hyundai ad where the kid rounds up his buddies for a game of touch football against some bullies. But it didn’t really stick the landing. Although the one Hyundai did for the Sonata Turbo about not getting stuck behind shady drivers was great!
#7.) Toyota’s idea for the Rav 4 Genie was decent with Kaley Cuoco from “The Big Bang Theory” as a genie who grants wishes.
#8.) The Bud Light series of ads with Stevie Wonder doing “Superstition” had a cool New Orleans vibe, but they’ve been doing that campaign about fans with superstitions for a while now.
#9.) Coke went all out with that thing about a race in the desert between cowboys, showgirls, and some biker dudes from “Mad Max,” but did anyone care?
If you missed any of the ads last night, you can see them on NFL.com by clicking here